{"id":24720,"date":"2009-10-28T16:09:12","date_gmt":"2009-10-28T16:09:12","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2009\/10\/28\/high-tech-le-consommateur-prefere-la-frugalite.html"},"modified":"2009-10-28T16:09:12","modified_gmt":"2009-10-28T16:09:12","slug":"le-consommateur-prefere-la-frugalite","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/","title":{"rendered":"Le consommateur pr\u00e9f\u00e8re la frugalit\u00e9"},"content":{"rendered":"

\"Simple.jpg\"\u00ab\u00a0Aux produits de derni\u00e8re g\u00e9n\u00e9ration toujours plus complexes, les consommateurs pr\u00e9f\u00e8rent les appareils simples et faciles d’utilisation.\u00a0\u00bb<\/i><\/p>\n

Ce n’est pas moi qui le dit, mais McKinsey<\/i>, apr\u00e8s avoir interrog\u00e9 2000 am\u00e9ricains.<\/p>\n

Par contre, c’est votre serviteur qui a eu le plaisir de r\u00e9pondre aux questions de L’atelier<\/b>, fort de mon exp\u00e9rience de \u00ab\u00a0marketer 2.0\u00a0\u00bb<\/i> … et de 10 ann\u00e9es pass\u00e9es chez Thomson<\/i>.<\/p>\n

C’est vrai que pendant ces 10 ans, j’ai v\u00e9cu au sein d’\u00e9quipes fascin\u00e9s par la \u00ab\u00a0killing application\u00a0\u00bb<\/i> – l’innovation qui devait r\u00e9volutionner le march\u00e9 du high tech -, et qui ne souciaient pas trop des attentes des consommateurs en la mati\u00e8re … ou plut\u00f4t qui faisaient comme si les consommateurs ne pouvaient r\u00eaver que toujours plus de technologie.<\/p>\n

Alors qu’ils ne r\u00eavaient que de souffler.<\/p>\n

Et de produits simples d’emploi !<\/p>\n

Bon, je ne vais refaire l’interview ici, rendez-vous sur le site de L’atelier<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Aux produits de derni\u00e8re g\u00e9n\u00e9ration toujours plus complexes, les consommateurs pr\u00e9f\u00e8rent les appareils simples et faciles d’utilisation.\u00a0\u00bb Ce n’est pas moi qui le dit, mais McKinsey, apr\u00e8s avoir interrog\u00e9 2000 am\u00e9ricains. Par contre, c’est votre serviteur qui a eu le plaisir de r\u00e9pondre aux questions…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[143],"tags":[],"yoast_head":"\nLe consommateur pr\u00e9f\u00e8re la frugalit\u00e9 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le consommateur pr\u00e9f\u00e8re la frugalit\u00e9 - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0Aux produits de derni\u00e8re g\u00e9n\u00e9ration toujours plus complexes, les consommateurs pr\u00e9f\u00e8rent les appareils simples et faciles d’utilisation.\u00a0\u00bb Ce n’est pas moi qui le dit, mais McKinsey, apr\u00e8s avoir interrog\u00e9 2000 am\u00e9ricains. Par contre, c’est votre serviteur qui a eu le plaisir de r\u00e9pondre aux questions...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-28T16:09:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/00\/00\/827272041.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/00\/00\/827272041.jpg\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/00\/00\/827272041.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/\",\"name\":\"Le consommateur pr\u00e9f\u00e8re la frugalit\u00e9 - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/#primaryimage\"},\"datePublished\":\"2009-10-28T16:09:12+00:00\",\"dateModified\":\"2009-10-28T16:09:12+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le consommateur pr\u00e9f\u00e8re la frugalit\u00e9\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\",\"name\":\"Marketing is Dead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"caption\":\"Marketing is Dead\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le consommateur pr\u00e9f\u00e8re la frugalit\u00e9 - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/","og_locale":"fr_FR","og_type":"article","og_title":"Le consommateur pr\u00e9f\u00e8re la frugalit\u00e9 - Marketing is Dead","og_description":"\u00ab\u00a0Aux produits de derni\u00e8re g\u00e9n\u00e9ration toujours plus complexes, les consommateurs pr\u00e9f\u00e8rent les appareils simples et faciles d’utilisation.\u00a0\u00bb Ce n’est pas moi qui le dit, mais McKinsey, apr\u00e8s avoir interrog\u00e9 2000 am\u00e9ricains. 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