{"id":24702,"date":"2015-06-01T13:34:15","date_gmt":"2015-06-01T13:34:15","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/06\/01\/alibaba-vous-connaissez-3048759.html"},"modified":"2015-06-01T13:34:15","modified_gmt":"2015-06-01T13:34:15","slug":"alibaba-vous-connaissez","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/","title":{"rendered":"Alibaba, vous connaissez ?"},"content":{"rendered":"

\"PamelaPas celui des 40 voleurs, mais Jack Ma, le self made man chinois qui titille Amazon avec un certain succ\u00e8s, puisqu\u2019au troisi\u00e8me trimestre 2014, juste avant son introduction en bourse le 19 septembre, il gagnait pr\u00e8s d\u2019un milliard de dollars quand son rival am\u00e9ricain en perdait pr\u00e8s de 500 millions ; depuis l\u2019\u00e9cart se creuse : en janvier 2015, la capitalisation boursi\u00e8re d\u2019Alibaba pesait 258 milliards de dollars, bien devant Amazon et ses 139 milliards.<\/span><\/p>\n

Alors que les g\u00e9ants am\u00e9ricains de la distribution s\u2019allient pour trouver une parade face \u00e0 Apple et Samsung dans la paiement sans contact, Alibaba teste le paiement par \u2026 selfie : une petite photo lors du passage \u00e0 la caisse et c\u2019est tout !<\/span><\/p>\n

On lui pr\u00eate beaucoup : une candeur de fa\u00e7ade qui cache un apparatchik, une formidable capacit\u00e9 \u00e0 d\u00e9l\u00e9guer qui cache une m\u00e9connaissance de certains dossiers \u2026 tout et son contraire, parce qu\u2019Alibaba et son patron effraient bien des entrepreneurs, les GAFA en premier.<\/span><\/p>\n

\"Shaoming<\/span><\/p>\n

Alors, mythe ou r\u00e9alit\u00e9 ?<\/span><\/p>\n

Un v\u00e9ritable succ\u00e8s entrepreneurial ou juste un conte de f\u00e9es ? Pour le d\u00e9couvrir, venez \u00e9couter en exclusivit\u00e9 un duo de charme : Pamela Hsieh<\/strong>, Marketing Director d\u2019Alipay.com et Shaoming Yang<\/strong>, qui vient juste de quitter la direction de Tmall Global Europe pour AliExpress.com, \u00e0 la 10\u00e8me<\/sup> Nuit du marketing<\/strong> de l\u2019Adetem<\/strong>, le 2 juillet 2015 de 18 heures 30 \u00e0 minuit, \u00e0 l\u2019Espace Pierre Cardin. <\/span><\/p>\n

Pour s\u2019inscrire, c\u2019est ici<\/a>.<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Pas celui des 40 voleurs, mais Jack Ma, le self made man chinois qui titille Amazon avec un certain succ\u00e8s, puisqu\u2019au troisi\u00e8me trimestre 2014, juste avant son introduction en bourse le 19 septembre, il gagnait pr\u00e8s d\u2019un milliard de dollars quand son rival am\u00e9ricain en…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[130],"tags":[],"class_list":["post-24702","post","type-post","status-publish","format-standard","hentry","category-actualite"],"yoast_head":"\nAlibaba, vous connaissez ? 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