{"id":24701,"date":"2015-06-24T17:17:20","date_gmt":"2015-06-24T17:17:20","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/06\/24\/communication-vous-avez-dit-communication-3050599.html"},"modified":"2015-06-24T17:17:20","modified_gmt":"2015-06-24T17:17:20","slug":"communication-vous-avez-dit-communication","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/communication-vous-avez-dit-communication\/","title":{"rendered":"Communication, vous avez dit : communication ?"},"content":{"rendered":"

\"Communication.jpg\"<\/a>Quels sont les champs pratiques et th\u00e9oriques de la communication aujourd\u2019hui ? <\/span><\/p>\n

Pourquoi la communication est-elle devenue une valeur centrale dans la soci\u00e9t\u00e9 contemporaine et un enjeu de plus en plus strat\u00e9gique pour les organisations ? <\/span><\/p>\n

Quel est l\u2019impact des nouveaux m\u00e9dias sur les pratiques de communication ? <\/span><\/p>\n

En quoi les notions d\u2019opinion, d\u2019image, de r\u00e9putation et, bien s\u00fbr, de relation, sont-elles structurantes ? <\/span><\/p>\n

Pourquoi la communication devient-elle relationnelle, au risque d\u2019\u00eatre disqualifi\u00e9e ?<\/span><\/p>\n

Ces questions vous tarabustent ? Pas de probl\u00e8me, la r\u00e9ponse est dans l\u2019opus coordonn\u00e9 par Olivier A\u00efm<\/strong> et St\u00e9phane Billiet<\/strong> sobrement intitul\u00e9 : Communication !<\/span><\/p>\n

Bonne lecture.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Quels sont les champs pratiques et th\u00e9oriques de la communication aujourd\u2019hui ? Pourquoi la communication est-elle devenue une valeur centrale dans la soci\u00e9t\u00e9 contemporaine et un enjeu de plus en plus strat\u00e9gique pour les organisations ? Quel est l\u2019impact des nouveaux m\u00e9dias sur les pratiques…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[130],"tags":[],"class_list":["post-24701","post","type-post","status-publish","format-standard","hentry","category-actualite"],"yoast_head":"\nCommunication, vous avez dit : communication ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/communication-vous-avez-dit-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication, vous avez dit : communication ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Quels sont les champs pratiques et th\u00e9oriques de la communication aujourd\u2019hui ? 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MarketingIsDead\u00a0: Tu viens d\u2019organiser, \u00e0 l'initiative de Malakoff M\u00e9d\u00e9ric, une conf\u00e9rence sur les enjeux du vieillissement de la population fran\u00e7aise avec de belles t\u00eates d\u2019affiches comme l\u2019ancien patron de l\u2019Insee Herv\u00e9 Le\u2026","rel":"","context":"Dans "Soci\u00e9t\u00e9"","block_context":{"text":"Soci\u00e9t\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/societe\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/03\/Laroulandie.jpg?fit=400%2C400&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24788,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-assureurs-face-a-la-consommation-collaborative-2\/","url_meta":{"origin":24701,"position":4},"title":"Les assureurs face \u00e0 la consommation collaborative.","author":"Marketing is Dead","date":"25 novembre 2013","format":false,"excerpt":"Le 5 Novembre dernier, le LAB organisait une matin\u00e9e sur le th\u00e8me\u00a0: Le d\u00e9veloppement de la consommation collaborative, quels impacts sur l'Assurance et Services Financiers ?Cette r\u00e9union s\u2019est achev\u00e9e par une table ronde r\u00e9unissant quelques professionnels de l\u2019assurance et de la consommation collaborative, qui reformulent ici leurs r\u00e9ponses.Aujourd\u2019hui, entretien avec\u2026","rel":"","context":"Dans "Interviews 2.0"","block_context":{"text":"Interviews 2.0","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews-2-0\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24778,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/publicite-crise-ou-mutation\/","url_meta":{"origin":24701,"position":5},"title":"Publicit\u00e9 : crise ou mutation ?","author":"Marketing is Dead","date":"14 mars 2014","format":false,"excerpt":"Les r\u00e9sultats de l\u2019\u00e9tude annuelle du March\u00e9 Publicitaire Fran\u00e7ais r\u00e9alis\u00e9e par l\u2019IREP viennent de tomber\u00a0: les recettes publicitaires nettes des m\u00e9dias se sont \u00e9lev\u00e9es \u00e0 13,3 milliards \u20ac en 2013, en baisse de -3,6%. 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