{"id":24699,"date":"2015-09-04T07:24:00","date_gmt":"2015-09-04T07:24:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/09\/04\/des-projets-pleins-la-tete-3054996.html"},"modified":"2015-09-04T07:24:00","modified_gmt":"2015-09-04T07:24:00","slug":"des-projets-pleins-la-tete","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/","title":{"rendered":"Des projets pleins la t\u00eate"},"content":{"rendered":"

\"Projets.gif\"D\u00e9but 2015 a vu la sortie de deux ouvrages : Rupture, vous avez disrupture ?<\/a>, avec mes copains des Mardis du Luxembourg ; et D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux<\/a>, cosign\u00e9 avec Alexandre Rispal.<\/span><\/p>\n

Pour la seconde partie de l\u2019ann\u00e9e, deux autres ouvrages collaboratifs en pr\u00e9paration : tout d\u2019abord un recueil de nouvelles, toujours avec les Mardis du Luxembourg, sur le th\u00e8me de notre place dans un monde (ultra) connect\u00e9 ; et ensuite un livre du Conseil Scientifique de l\u2019Adetem sur le \u00ab Marketing augment\u00e9 \u00bb, \u00e0 para\u00eetre pour l\u2019Adetem Marketing Factory de Novembre.<\/span><\/p>\n

Autre projet r\u00e9dactionnel : un manuel de marketing (encore un ???) de format r\u00e9duit (une centaine de pages) faisant le lien entre marketing traditionnel et marketing 2.0, mais surtout \u00e9lagu\u00e9 de tout ce qui ne sert \u00e0 rien dans la plupart des cas, soit parce que 99% des annonceurs n\u2019ont pas les moyens de se la payer, soit qu\u2019il existe des moyens beaucoup plus simples d\u2019obtenir des r\u00e9sultats similaires.<\/span><\/p>\n

Avec un peu d\u2019imagination et de savoir faire : les premi\u00e8res pistes me sont venues quand j\u2019\u00e9tais chez Thomson et que j\u2019ai vu mes budgets coup\u00e9s drastiquement par des cost killers trop z\u00e9l\u00e9s ! Bref, un ouvrage pour narguer ceux qui pr\u00e9f\u00e8rent les manuels qui frisent le millier de pages \u2026 qu\u2019heureusement, personne ne lira en entier.<\/span><\/p>\n

Un ouvrage autour de 8 grands th\u00e8mes \u2026 mais cela reste provisoire, tr\u00e8s centr\u00e9 sur le personnage le plus important pour le marketer \u2026 mais qu\u2019on n\u00e9glige de plus en plus : le citoyen, trop souvent r\u00e9duit \u00e0 un simple num\u00e9ro de carte bancaire !<\/span><\/p>\n

Ce sera aussi l\u2019occasion de refondre \u2013 refaire totalement \u2013 mon site ConsumerInsight, auquel je n\u2019ai pas touch\u00e9 depuis sa cr\u00e9ation il y a une dizaine d\u2019ann\u00e9e et qui a plus que ma vieilli : ce qu\u2019un bon rh\u00e9toricien qualifiera d\u2019euph\u00e9misme, c\u2019est certain.<\/span><\/p>\n

L\u2019occasion de revoir la proposition, les partenariats et \u2026 mes envies, aussi.<\/span><\/p>\n

Et ce matin reprennent les sessions du Cercle des Brand Managers<\/a> que je coanime avec mon ami Georges Lewi : une vingtaine de responsables de marques de qualit\u00e9 autour de la table, sur le principe : pas de concurrents. Reste quelques places (pas dans tous les secteurs bien \u00e9videmment : demandez-moi) pour des marketers curieux de s\u2019enrichir des exp\u00e9riences de leurs alter egos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9but 2015 a vu la sortie de deux ouvrages : Rupture, vous avez disrupture ?, avec mes copains des Mardis du Luxembourg ; et D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux, cosign\u00e9 avec Alexandre Rispal. Pour la seconde partie de l\u2019ann\u00e9e, deux autres ouvrages collaboratifs en pr\u00e9paration :…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"\nDes projets pleins la t\u00eate - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des projets pleins la t\u00eate - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"D\u00e9but 2015 a vu la sortie de deux ouvrages : Rupture, vous avez disrupture ?, avec mes copains des Mardis du Luxembourg ; et D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux, cosign\u00e9 avec Alexandre Rispal. Pour la seconde partie de l\u2019ann\u00e9e, deux autres ouvrages collaboratifs en pr\u00e9paration :...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-04T07:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/00\/3382734026.2.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/00\/3382734026.2.gif\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/00\/3382734026.2.gif\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/\",\"name\":\"Des projets pleins la t\u00eate - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/#primaryimage\"},\"datePublished\":\"2015-09-04T07:24:00+00:00\",\"dateModified\":\"2015-09-04T07:24:00+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Des projets pleins la t\u00eate\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\",\"name\":\"Marketing is Dead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"caption\":\"Marketing is Dead\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Des projets pleins la t\u00eate - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/","og_locale":"fr_FR","og_type":"article","og_title":"Des projets pleins la t\u00eate - Marketing is Dead","og_description":"D\u00e9but 2015 a vu la sortie de deux ouvrages : Rupture, vous avez disrupture ?, avec mes copains des Mardis du Luxembourg ; et D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux, cosign\u00e9 avec Alexandre Rispal. 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Il r\u00e9cidive aujourd'hui avec Human Psycho.MarketingIsDead : Tu as contribu\u00e9 \u00e0 Rupture, vous avez Disrupture ? en\u00a0 traitant d'un sujet plut\u00f4t vaste : Une nouvelle direction pour l'Humanit\u00e9. 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