{"id":24857,"date":"2015-11-16T16:54:17","date_gmt":"2015-11-16T16:54:17","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?page_id=24857"},"modified":"2015-11-16T17:01:51","modified_gmt":"2015-11-16T17:01:51","slug":"marketing-is-dead","status":"publish","type":"page","link":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-is-dead\/","title":{"rendered":"Marketing is dead"},"content":{"rendered":"<h3>Marketing et communication se sont construits dans une soci\u00e9t\u00e9 \u2013 la soci\u00e9t\u00e9 de consommation \u2013 qui vit ses derni\u00e8res heures.<\/h3>\n<p>Elle est\u00a0fond\u00e9e sur\u00a0:<\/p>\n<ul>\n<li>Un progr\u00e8s technologique sans pr\u00e9c\u00e9dent\u00a0: les consommateurs acc\u00e9daient \u00e0 un confort auquel les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes n\u2019auraient jamais os\u00e9 pr\u00e9tendre\u00a0;<\/li>\n<li>Un progr\u00e8s soci\u00e9tal \u00e9vident\u00a0: les in\u00e9galit\u00e9s tendant \u00e0 se r\u00e9sorber, les citoyens s\u2019\u00e9quipaient massivement de produits destin\u00e9s \u00e0 leur rendre la vie plus agr\u00e9able\u00a0;<\/li>\n<li>Le d\u00e9veloppement des mass m\u00e9dias\u00a0: les marques disposaient de vecteurs de communication de plus en plus efficaces et cr\u00e9dibles.<\/li>\n<li><\/li>\n<\/ul>\n<p><!--more-->La fin du 20<sup>\u00e8me<\/sup>\u00a0si\u00e8cle se caract\u00e9risera par un violent retournement social\u00a0: les in\u00e9galit\u00e9s se creusent \u00e0 nouveau, le revenu disponible stagne, le ch\u00f4mage explose\u00a0; mais les marketers ne r\u00e9visent pas leur copie et continuent trop souvent\u00a0 \u00e0 vanter les m\u00e9rites d\u2019une possession ostentatoire \u00e0 des populations de plus en plus fragilis\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<p>D\u2019o\u00f9 une suspicion grandissante \u00e0 l\u2019\u00e9gard de marques souvent jug\u00e9es arrogantes et inaccessibles\u00a0; et une angoisse croissante face \u00e0 une innovation technologique galopante et ressentie comme mal ma\u00eetris\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Old marketing is dead.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing et communication se sont construits dans une soci\u00e9t\u00e9 \u2013 la soci\u00e9t\u00e9 de consommation \u2013 qui vit ses derni\u00e8res heures. Elle est\u00a0fond\u00e9e sur\u00a0: Un progr\u00e8s technologique sans pr\u00e9c\u00e9dent\u00a0: les consommateurs acc\u00e9daient \u00e0 un confort auquel les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes n\u2019auraient jamais os\u00e9 pr\u00e9tendre\u00a0; Un progr\u00e8s soci\u00e9tal&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24845,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-24857","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing is dead - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-is-dead\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing is dead - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Marketing et communication se sont construits dans une soci\u00e9t\u00e9 \u2013 la soci\u00e9t\u00e9 de consommation \u2013 qui vit ses derni\u00e8res heures. 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