{"id":19843,"date":"2014-06-13T11:03:41","date_gmt":"2014-06-13T11:03:41","guid":{"rendered":"http:\/\/demo.select-themes.com\/stockholm1\/?page_id=19843"},"modified":"2016-04-06T16:56:17","modified_gmt":"2016-04-06T16:56:17","slug":"home-default","status":"publish","type":"page","link":"http:\/\/consumerinsight.eu\/marketingisdead\/home-default\/","title":{"rendered":"Home Default"},"content":{"rendered":"
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Pourquoi Consumer Insight ?<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>
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MARKETING IS DEAD<\/h5>\n\n\t\t<\/div> \n\t<\/div>
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Parce que le marketing et la communication se sont construits dans une soci\u00e9t\u00e9 \u2013 la soci\u00e9t\u00e9 de consommation \u2013 qui vit ses derniers moments…<\/p>\n\n\t\t<\/div> \n\t<\/div>

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LIRE LA SUITE<\/a><\/p>\n\n\t\t<\/div> \n\t<\/div>

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UN MONDE EN R\u00c9VOLUTION(S)<\/h5>\n\n\t\t<\/div> \n\t<\/div>
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Parce qu’un\u00a0contexte nouveau \u2013 et totalement ignor\u00e9 des th\u00e9oriciens \u2013 apporte au marketing\u00a03 r\u00e9volutions majeures…<\/p>\n\n\t\t<\/div> \n\t<\/div>

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LIRE LA SUITE<\/a><\/p>\n\n\t\t<\/div> \n\t<\/div>

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REFONDER LE MARKETING<\/h5>\n\n\t\t<\/div> \n\t<\/div>
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Parce que les entreprises doivent s’adapter \u00e0 un paysage social et technologique en\u00a0recomposition continuelle…<\/p>\n\n\t\t<\/div> \n\t<\/div>

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LIRE LA SUITE<\/a><\/p>\n\n\t\t<\/div> \n\t<\/div>

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Remettre le consommateur au centre de la d\u00e9marche<\/h3>\n

marketing, tant en B2C qu\u2019en B2C \u2013 et vous y aider au quotidien\u00a0:<\/h3>\n

telle est la raison d\u2019\u00eatre de Consumer Insight.<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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L’offre\u00a0Consumer Insight<\/h2>\n\n\t\t<\/div> \n\t<\/div>
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< class=\"icon_title\" style=\"\">WooCommerce integration<\/>

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WooCommerce integration<\/h4>

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< class=\"icon_title\" style=\"\">WooCommerce integration<\/>

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En savoir plus<\/span><\/div><\/div><\/div>
CHECK IT OUT<\/a><\/div><\/div><\/div><\/div>
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L’histoire de Consumer Insight<\/h2>\n\n\t\t<\/div> \n\t<\/div>
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J\u2019ai fond\u00e9 Consumer Insight en 2005, fruit d\u2019une quadruple exp\u00e9rience internationale en agence de communication (Eurocom Havas)\u00a0; en agence m\u00e9dias (Id\u00e9m\u00e9dia Publicis)\u00a0; en institut d\u2019\u00e9tudes (Millward Brown)\u00a0; chez l\u2019annonceur (Thomson Multim\u00e9dia).<\/p>\n

Consumer Insight part d\u2019un constat\u00a0: externalisant un maximum de t\u00e2ches, les entreprises se d\u00e9poss\u00e8dent d\u2019une part importante de leur expertise\u00a0; en outre dans le domaine du marketing et de la communication, elles perdent de vue le consommateur \u2026<\/p>\n

Le storytelling de Consumer Insight est simple\u00a0: un jour, chez Thomson, les cost killers ont tr\u00e8s abruptement coup\u00e9 dans mes budgets marketing. Je me suis alors aper\u00e7u avec qu\u2019avec un bonne dose d\u2019\u00e9nergie et un peu de cr\u00e9ativit\u00e9, on pouvait mettre en place des m\u00e9thodologies plus performantes.<\/p>\n

Surtout, en une \u00e9poque o\u00f9 la soci\u00e9t\u00e9 changeait extr\u00eamement rapidement \u2013 et ce n\u2019est pas pr\u00eat de s\u2019arr\u00eater \u2013, ces nouvelles approches permettaient de mieux rester en phase avec les mutations qui s\u2019op\u00e9rait, et s\u2019op\u00e8rent encore\u00a0: naissance de l\u2019empowered consumer, du Web 2.0 et des m\u00e9dias sociaux, plus r\u00e9cemment de l\u2019\u00e9conomie circulaire et de la consommation collaborative.<\/p>\n

Etudes de tendances, Consumer Insight Network interne, puis externe, nouvelles approches qualitatives, veille soci\u00e9tale, etc.\u00a0: tout cela fonctionne parfaitement, donne de meilleurs r\u00e9sultats \u2026 et revient souvent moins cher \u00e0 impl\u00e9menter.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t

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Fran\u00e7ois Laurent<\/h4><\/div><\/div><\/div><\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><\/div>
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J\u2019ai donc d\u00e9cid\u00e9 de faire partager mon exp\u00e9rience\u00a0:<\/strong><\/p>\n