{"id":18965,"date":"2014-06-02T12:39:42","date_gmt":"2014-06-02T12:39:42","guid":{"rendered":"http:\/\/demo.select-themes.com\/stockholm3\/?page_id=18965"},"modified":"2016-05-12T08:02:22","modified_gmt":"2016-05-12T08:02:22","slug":"blog-masonry","status":"publish","type":"page","link":"http:\/\/consumerinsight.eu\/marketingisdead\/","title":{"rendered":"Le marketing est mort. <BR> Vive le marketing !"},"content":{"rendered":"<div     class=\"vc_row wpb_row section vc_row-fluid\" style=' text-align:left;'><div class=\" full_section_inner clearfix\">\n\t<div class=\"vc_col-sm-12 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>R\u00e9inventons le marketing<\/h2>\n\n\t\t<\/div> \n\t<\/div> <div class=\"separator  transparent center  \" style=\"border-width:20px;margin-bottom:0px\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Le marketing est n\u00e9 de, et avec, la soci\u00e9t\u00e9 de consommation.<\/strong><\/p>\n<p><strong>Aujourd\u2019hui, c\u2019est avec elle qu\u2019il s\u2019effondre !<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Nous basculons d\u2019une civilisation taill\u00e9e aux mesures des\u00a0marketers\u00a0et des publicitaires \u00e0 une autre o\u00f9 les consommateurs sont en train de s\u2019emparer du pouvoir.<\/p>\n<p>Un nouveau consommateur, ou plut\u00f4t non : un nouveau citoyen, est n\u00e9, qui glisse soudain entre les doigts des\u00a0marketers. Logique : personne ne les avait pr\u00e9par\u00e9s \u00e0 de telles catastrophes !<\/p>\n<p>La situation n\u2019est pourtant pas si d\u00e9sesp\u00e9r\u00e9e : puisque nos concitoyens sont en train d\u2019inventer un nouveau monde, \u00e0 nous d\u2019inventer un nouveau marketing.<\/p>\n<p>Le mot d\u2019ordre aujourd\u2019hui, c\u2019est : curiosit\u00e9. Abandonnons les\u00a0process\u00a0d\u2019hier, si chers aux consultants, et tournons nos regards \u2013 sans a priori aucun \u2013 vers les consommateurs.<\/p>\n<p>Parce qu\u2019il n\u2019y a pas la soci\u00e9t\u00e9 d\u2019un c\u00f4t\u00e9, et le business de l\u2019autre, bienvenue sur <strong>Marketing is Dead <\/strong>!<\/p>\n<p><span style=\"color: #000000; font-family: verdana; font-size: 11px;\">\u00a0<\/span><\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"separator  transparent center  \" style=\"border-width:20px;margin-bottom:0px\"><\/div>\n<div     class=\"vc_row wpb_row section vc_inner vc_row-fluid grid_section\" style=' padding-top:10px; padding-bottom:10px; text-align:left;'><div class=\" section_inner clearfix\"><div class='section_inner_margin clearfix'>\n\t<div class=\"vc_col-sm-12 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"separator  transparent center  \" style=\"border-width:20px;margin-bottom:0px\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Les derniers posts<\/h2>\n\n\t\t<\/div> \n\t<\/div> <div class=\"separator  transparent center  \" style=\"margin-top:80px;margin-bottom:0px\"><\/div>\n<div class='latest_post_holder boxes two_columns five_rows'><ul><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/quand-google-gemini-deconseille-google-maps\/\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"498\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Screenshot_2026-09-21-19-05-09-712_com.google.android.apps_.maps_.jpg?resize=550%2C498\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Screenshot_2026-09-21-19-05-09-712_com.google.android.apps_.maps_.jpg?resize=550%2C498 550w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Screenshot_2026-09-21-19-05-09-712_com.google.android.apps_.maps_.jpg?resize=480%2C434 480w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Screenshot_2026-09-21-19-05-09-712_com.google.android.apps_.maps_.jpg?resize=125%2C112 125w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" data-attachment-id=\"26967\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/quand-google-gemini-deconseille-google-maps\/screenshot_2026-09-21-19-05-09-712_com-google-android-apps-maps\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Screenshot_2026-09-21-19-05-09-712_com.google.android.apps_.maps_.jpg?fit=705%2C1566\" data-orig-size=\"705,1566\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Screenshot_2026-09-21-19-05-09-712_com.google.android.apps.maps\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Screenshot_2026-09-21-19-05-09-712_com.google.android.apps_.maps_.jpg?fit=461%2C1024\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div class=\"latest_post_text\"><span class=\"date_holder post_info_section\"><span class=\"date\">22 septembre 2026<\/span><\/span><div class=\"latest_post_categories post_info_section\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/category\/ridicule\/\">Ridicule <\/a> <\/div><h3 class=\"latest_post_title \"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/quand-google-gemini-deconseille-google-maps\/\">Quand Google Gemini d\u00e9conseille\u2026 Google Maps\u00a0!<\/a><\/h3><p class=\"excerpt\">Hier, je voulais v\u00e9rifier le temps d\u2019un trajet RER A Nation-Saint-Germain-en-Laye&nbsp;: 1 heure 14 pour Google Maps&nbsp;qui me fait passer par Poissy pour y prendre le bus&nbsp;! Sur le coup, je ...<\/p><\/div><\/div><\/li><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express-suite\/\"><img loading=\"lazy\" decoding=\"async\" width=\"433\" height=\"498\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-2.jpg?resize=433%2C498\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" data-attachment-id=\"26962\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express-suite\/canevet-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-2.jpg?fit=433%2C559\" data-orig-size=\"433,559\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Canevet 2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-2.jpg?fit=433%2C559\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div class=\"latest_post_text\"><span class=\"date_holder post_info_section\"><span class=\"date\">21 septembre 2026<\/span><\/span><div class=\"latest_post_categories post_info_section\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/\">Interviews <\/a> <\/div><h3 class=\"latest_post_title \"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express-suite\/\">Interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express (suite)<\/a><\/h3><p class=\"excerpt\">Question : Le leitmotiv d\u00e9sormais, c\u2019est \u00ab\u00a0Priorit\u00e9 \u00e0 l\u2019action [avec] la m\u00e9thode 90\/30\u00a0\u00bb&nbsp;: ce n\u2019est pas un peu le mal de notre \u00e9poque, on agit vite, tr\u00e8s vite\u2026 mais on oublie un...<\/p><\/div><\/div><\/li><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express\/\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"462\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-1.jpg?resize=426%2C462\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-1.jpg?w=426 426w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-1.jpg?resize=277%2C300 277w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" data-attachment-id=\"26956\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express\/canevet-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-1.jpg?fit=426%2C462\" data-orig-size=\"426,462\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Canevet 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-1.jpg?fit=426%2C462\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div class=\"latest_post_text\"><span class=\"date_holder post_info_section\"><span class=\"date\">14 septembre 2026<\/span><\/span><div class=\"latest_post_categories post_info_section\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/\">Interviews <\/a> <\/div><h3 class=\"latest_post_title \"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express\/\">Interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express<\/a><\/h3><p class=\"excerpt\">Fr\u00e9d\u00e9ric Canevet est l\u2019exemple m\u00eame du serial writer\u00a0; dernier opus en date\u00a0: Business Express, la m\u00e9thode pour vendre plus et mieux, qu\u2019il cosigne avec Jean Paul Crenn. Questions \u00e0 auteur ...<\/p><\/div><\/div><\/li><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"498\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?resize=550%2C498\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?resize=550%2C498 550w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?resize=480%2C434 480w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?resize=125%2C112 125w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" data-attachment-id=\"26952\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/restaurant-ferme-960x640\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640\" data-orig-size=\"960,640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"restaurant-ferme-960&amp;#215;640\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div class=\"latest_post_text\"><span class=\"date_holder post_info_section\"><span class=\"date\">7 septembre 2026<\/span><\/span><div class=\"latest_post_categories post_info_section\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/\">Coups de gueule <\/a> <\/div><h3 class=\"latest_post_title \"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/\">L\u2019art de faire mentir les chiffres<\/a><\/h3><p class=\"excerpt\">\u00ab\u00a0Cet \u00e9t\u00e9, d\u00e8s le mois de juin, face aux temp\u00e9ratures \u00e9lev\u00e9es, les terrasses se sont vid\u00e9es partout en France, dans un milieu d\u00e9j\u00e0 en forte difficult\u00e9. Entre 20 et 25 restaurants mettent l...<\/p><\/div><\/div><\/li><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/stihl-un-developpement-pas-vraiment-durable\/\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"498\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?resize=480%2C498\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?resize=288%2C300 288w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?resize=480%2C498 480w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" data-attachment-id=\"26940\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/stihl-un-developpement-pas-vraiment-durable\/img_20260626_170317-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?fit=480%2C500\" data-orig-size=\"480,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Redmi Note 14&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782493397&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"IMG_20260626_170317\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?fit=480%2C500\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div class=\"latest_post_text\"><span class=\"date_holder post_info_section\"><span class=\"date\">2 septembre 2026<\/span><\/span><div class=\"latest_post_categories post_info_section\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/\">Coups de gueule <\/a> <\/div><h3 class=\"latest_post_title \"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/stihl-un-developpement-pas-vraiment-durable\/\">Stihl, un d\u00e9veloppement pas vraiment durable.<\/a><\/h3><p class=\"excerpt\">A parcourir de nombreux sites de marques, r\u00e9chauffement climatique et autres tracasseries \u00e9cologiques devraient rapidement appartenir au pass\u00e9, tant elles multiplient les efforts pour sauver la pla...<\/p><\/div><\/div><\/li><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/lidl-1-stihl-0\/\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"498\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/06\/Stihl.jpg?resize=550%2C498\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/06\/Stihl.jpg?resize=550%2C498 550w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/06\/Stihl.jpg?resize=480%2C434 480w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/06\/Stihl.jpg?resize=125%2C112 125w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" data-attachment-id=\"26929\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/lidl-1-stihl-0\/stihl\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/06\/Stihl.jpg?fit=600%2C600\" data-orig-size=\"600,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Redmi Note 14&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782399804&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Stihl\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/06\/Stihl.jpg?fit=600%2C600\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div class=\"latest_post_text\"><span class=\"date_holder post_info_section\"><span class=\"date\">25 juin 2026<\/span><\/span><div class=\"latest_post_categories post_info_section\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/\">Coups de gueule <\/a> <\/div><h3 class=\"latest_post_title \"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/lidl-1-stihl-0\/\">LIDL 1 \u2013 STIHL 0<\/a><\/h3><p class=\"excerpt\">Mon vieux broyeur \u00e0 v\u00e9g\u00e9taux \u00e9tant tomb\u00e9 en panne il y a 3 ans, apr\u00e8s 10 ans de bons et loyaux services, ce qui est bien pour de l\u2019entr\u00e9e de gamme, je me d\u00e9cide pour le haut de gamme et d\u00e9b...<\/p><\/div><\/div><\/li><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/darty-le-contrat-de-defiance\/\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"498\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/defiance.jpg?resize=500%2C498\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/defiance.jpg?resize=300%2C300 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/defiance.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/defiance.jpg?resize=500%2C498 500w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-attachment-id=\"26908\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/darty-le-contrat-de-defiance\/skeptical-businessman-looking-over-his-glasses-with-a-wary-eye\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/defiance.jpg?fit=500%2C500\" data-orig-size=\"500,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Shutterstock&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Skeptical businessman looking over his glasses with a wary eye&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Skeptical businessman looking over his glasses with a wary eye&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Skeptical businessman looking over his glasses with a wary eye\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Skeptical businessman looking over his glasses with a wary eye&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/defiance.jpg?fit=500%2C500\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div class=\"latest_post_text\"><span class=\"date_holder post_info_section\"><span class=\"date\">18 f\u00e9vrier 2026<\/span><\/span><div class=\"latest_post_categories post_info_section\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/\">Coups de gueule <\/a> <\/div><h3 class=\"latest_post_title \"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/darty-le-contrat-de-defiance\/\">Darty, le contrat de d\u00e9fiance<\/a><\/h3><p class=\"excerpt\">J\u2019ach\u00e8te une cafeti\u00e8re sur le site de Darty, retrait en magasin \u00e0 Nation. D\u00e9j\u00e0, il faut faire la queue \u00e0 la caisse, il n\u2019y a plus de point de retrait sp\u00e9cifique pour les achats en ligne. Et...<\/p><\/div><\/div><\/li><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"498\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?resize=550%2C498\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?resize=550%2C498 550w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?resize=480%2C434 480w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?resize=125%2C112 125w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" data-attachment-id=\"26902\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/escroc-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?fit=679%2C690\" data-orig-size=\"679,690\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Escroc\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?fit=679%2C690\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div class=\"latest_post_text\"><span class=\"date_holder post_info_section\"><span class=\"date\">15 f\u00e9vrier 2026<\/span><\/span><div class=\"latest_post_categories post_info_section\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/category\/menteurs\/\">Menteurs <\/a> <\/div><h3 class=\"latest_post_title \"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/\">Les influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule<\/a><\/h3><p class=\"excerpt\">Les marketers se montrent toujours tr\u00e8s sensibles aux modes, avec une f\u00e2cheuse \u00e0 confondre moyens et strat\u00e9gie&nbsp;: bref, ils usent et abusent volontiers des services des influenceurs, sans trop...<\/p><\/div><\/div><\/li><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"498\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=550%2C498\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=550%2C498 550w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=480%2C434 480w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=125%2C112 125w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" data-attachment-id=\"26890\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/ro-af-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?fit=1080%2C1591\" data-orig-size=\"1080,1591\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1767202025&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"RO AF 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?fit=695%2C1024\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div 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Dimanche 21, nous rendant en Roumanie pour les f\u00eates de No\u00ebl, nous proc\u00e9dons d\u00e8s ...<\/p><\/div><\/div><\/li><li class=\"clearfix\"><div class=\"boxes_image\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/high-tech-comment-la-france-montre-sa-ringardise-des-larrivee-a-roissy\/\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"498\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=550%2C498\" class=\"attachment-portfolio-default size-portfolio-default wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=550%2C498 550w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=480%2C434 480w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=125%2C112 125w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?zoom=2&amp;resize=550%2C498 1100w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" data-attachment-id=\"26883\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/high-tech-comment-la-france-montre-sa-ringardise-des-larrivee-a-roissy\/sydney\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=1199%2C675\" data-orig-size=\"1199,675\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sydney\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=1024%2C576\" \/><span class=\"latest_post_overlay\"><i class=\"icon_plus\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"latest_post\" ><div class=\"latest_post_text\"><span class=\"date_holder post_info_section\"><span class=\"date\">25 novembre 2025<\/span><\/span><div class=\"latest_post_categories post_info_section\"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/category\/ridicule\/\">Ridicule <\/a> <\/div><h3 class=\"latest_post_title \"><a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/high-tech-comment-la-france-montre-sa-ringardise-des-larrivee-a-roissy\/\">High Tech\u00a0: comment la France montre sa ringardise d\u00e8s l\u2019arriv\u00e9e \u00e0 Roissy<\/a><\/h3><p class=\"excerpt\">R\u00eavez d\u2019un monde o\u00f9 le contr\u00f4le de votre passeport dans un a\u00e9roport prend moins d\u2019une minute&nbsp;? Certainement pas \u00e0 Roissy Charles de Gaulle 1 o\u00f9 il faut patienter une bonne demi-heure av...<\/p><\/div><\/div><\/li><\/ul><\/div><div class=\"separator  transparent center  \" style=\"margin-top:20px;margin-bottom:0px\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div     class=\"vc_row wpb_row section vc_row-fluid\" style=' text-align:center;'><div class=\" full_section_inner clearfix\">\n\t<div class=\"vc_col-sm-12 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/blog\/all-posts\/\" target=\"_self\"  class=\"qbutton  large\" style=\"\">TOUS LES ARTICLES<\/a>\t<div class=\"vc_empty_space\"  style=\"height: 32px\" ><span\n\t\t\tclass=\"vc_empty_space_inner\"><\/span><\/div>\n\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"R\u00eavez d\u2019un monde o\u00f9 le contr\u00f4le de votre passeport dans un a\u00e9roport prend moins d\u2019une minute&nbsp;? Certainement pas \u00e0 Roissy Charles de Gaulle 1 o\u00f9 il faut patienter une bonne demi-heure avant d\u2019arriv\u00e9e devant 6 cabines biom\u00e9triques\u2026 et bien souvent, une ou deux sont en...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18965","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing est mort.  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